Food industry is a lucrative one, with many celebrities taking active interest and even investing in the industry proves it.

The latest celeb to dive into the thriving food delivery business is Gwyneth Paltrow. Her lifestyle brand ‘Goop’ had been a popular platform for healthy recipes for a long time. Now, the Iron Man actress took her love for food to another level by providing healthy, gluten-free food to people right at their doorsteps. According to the Instagram page of Goop, Goop Kitchen is a new delivery-only concept available on the Westside of Los Angeles.

“The menu is our take on clean eating, without being restrictive or sacrificing taste. The dishes-hearty bowls, salads, handheld wraps, homemade seasonal soups – are gluten-free and offer plenty of plant-based and vegetarian options, as well as sustainably sourced meat and seafood, dairy, and filling whole grains,” reads the Goop Kitchen post.

According to another official post, the “clean” eats will include gluten-free and plant-based grain bowls, salads and lettuce wraps etc. The recipe options range from teriyaki bowl, chopped salad, spring roll salad, Cobb salad, salmon bowl, turkey ragu, banana-nut muffin and more.

The Goop Kitchen is currently delivering in Santa Monica, Venice, Pacific Palisades, Brentwood, Westwood, and Beverly Hills but claims to start reaching more locations soon.

Gwyneth Paltrow has recently been seen advocating healthy eating. She even revealed that she started following intuitive fasting, a form of intermittent fasting for weight loss and fitness. Just a few days ago, she shared a video of herself cooking a healthy meal of grilled chicken and roasted veg salad for her lunch date with husband Brad Falchuk.