King Arthur Gluten Free Measure for Measure Flour

Baking with King Arthur Measure for Measure Flour

Transitioning to a gluten free lifestyle often comes with a steep learning curve, especially in the kitchen. Many bakers find themselves frustrated by gritty textures, sunken cakes, or the scientific complexity of mixing multiple flours and starches. King Arthur Measure for Measure Flour was created specifically to solve these problems, offering a seamless way to bring your favorite family recipes back to the table.

The Magic of the 1:1 Swap

What sets Measure for Measure apart from standard gluten free all-purpose blends is its formulation. Most gluten free flours require you to measure out xanthan gum separately, a step that, if miscalculated, can lead to gummy or crumbly results. King Arthur has already included the precise amount of xanthan gum and cellulose needed to mimic the structural integrity of gluten. This means you can take a “traditional” recipe for chocolate chip cookies or blueberry muffins and simply swap the wheat flour for this blend, gram for gram or cup for cup.

Nutritional Fortification

While many gluten free flours rely heavily on refined starches that lack nutritional value, this blend includes whole grain brown rice flour and sorghum flour. These grains provide a deeper flavor profile and a better crumb. Furthermore, King Arthur fortifies this flour with essential vitamins and minerals, including Iron, Calcium, and B vitamins (Niacin, Thiamin, and Riboflavin), to help bridge the nutritional gap often found in gluten free diets.

Where it Shines (and Where it Doesn’t)

This flour is a powerhouse for non-yeasted recipes. If you are making pancakes, waffles, scones, brownies, or pie crusts, the results are often indistinguishable from their gluten-containing counterparts.

However, it is important to note that Measure for Measure is not intended for yeasted breads. Because gluten free yeast baking requires a completely different approach to hydration and structure, using a 1:1 substitute in a standard bread recipe can result in a loaf that doesn’t rise or is far too dense. For artisan loaves or pizza crusts, look for blends specifically labeled for bread baking.

Pro-Tips for the Best Results

To get the most out of your King Arthur Flour, consider these expert baking tips:

Measure by Weight: For the most consistent results, use a digital scale. One cup of King Arthur Measure for Measure flour weighs exactly 120 grams.

The “Rest” Technique: Gluten flours benefit from a short rest period. After mixing your batter or dough, let it sit for 15–30 minutes before baking. This allows the rice flour to fully hydrate, eliminating any potential grittiness.

Watch the Clock: In some cookie recipes, gluten free versions may take a minute or two longer to achieve a golden-brown finish. Don’t be afraid to leave them in just a bit longer if they look pale.

By choosing a trusted brand like King Arthur, which is 100% employee-owned and a certified B Corp, you aren’t just buying flour, you’re investing in a legacy of quality and a commitment to the gluten free community.

Frequently Asked Questions About This Product

1. Can I use King Arthur Measure for Measure to make bread?
No, this specific blend is not recommended for yeasted recipes like sandwich bread or pizza dough. For those, you would need a blend designed for bread baking that can handle the unique proofing and rising requirements of gluten free yeast doughs.

2. Does this flour contain xanthan gum?
Yes! Measure for Measure already includes xanthan gum, so you do not need to add any additional binders to your recipes.

3. Is this flour dairy-free and vegan?
Yes, King Arthur Measure for Measure Flour is naturally dairy-free and vegan-friendly, making it suitable for a wide range of dietary needs.

4. How should I store my gluten free flour?
To maintain freshness, store the flour in a cool, dry place in its re-sealable bag. For long-term storage, you can keep it in the refrigerator or freezer.

5. Can I use this for frying or thickening sauces?
Absolutely. This flour works exceptionally well as a thickener for gravies and sauces, and it provides a light, crispy coating for fried foods.

6. Why does my recipe call for resting the dough?
Gluten free grains take longer to absorb liquid than wheat. Letting your batter rest for 20 minutes before baking helps ensure a smooth, non-gritty texture in the final product.